It is no secret that online reputation management is more effective when complimented by engaging and maintained social media posts. In the past couple of years, social media platforms have been trying to keep up with each other by implementing new features every couple of months. Whether it frustrates users or not to constantly have to adapt, the competition in the tech market will not cease anytime soon. Despite the changes, it is important that online reputation managers keep up. New content, updates, and keeping up with the latest trends remains one of the search engine’s priorities when ranking results. Check out the most recent social media updates that you may have recently missed:

1. Facebook Emoticons – Although Facebook emoticons are not that recent, their importance is, especially in online reputation management. Now, Facebook emoji reactions/emotions have become more valuable to the priority of a Facebook page or account than likes. Facebook and Google’s algorithm interpret the emojis as an even stronger social signal than a like. Why? There is a digital emotion attached to it. So far, Facebook emoji reactions/emotions have been used over 300 billion times. Thus, online reputation management social signal efforts are becoming increasingly less powerful on Facebook without the use of emoticons.
2. Twitter Feed Filters – Twitter has recently implemented more news feed filters. The filters allow users to filter out unwanted content or even sponsored content. Individuals can even mute content on their feeds. They have the option of doing it for hours, days, or forever working against many social media managers and online reputation managers. What does this mean for the online reputation management industry? Content creativity. The industry has to get increasingly creative with content that consumers will want to read. That begins with a headline that concerns them, is tempting, and evokes emotion.
3. Tweetdeck – Twitter has had an analytics program available to users for quite a while. Currently, they are considering offering a paid version of their analytics platform, also referred to as Tweetdeck. Although these features are not currently available, it is something to keep an eye out for. Understanding analytics on all social media platforms can make or break your social media strategy especially when there are over 500 millions tweets sent per day; 350 000 tweets per minute; and over 6000 tweets per second. Because online reputation management efforts take time to see the effects, analytics gives experts and daily users immediate projections.

Among other updates, Facebook is offering fake news alerts, YouTube videos are losing to Facebook videos, and Pinterest is adding a search ads feature to correspond with Google. The constantly changing social media environment can work to your advantage in online reputation management…. Only if you keep up. Compliment your ORM strategy with an advanced and sustainable social media strategy to stay ahead of your competitors in search results.